Under Armour

Frasers Fest 2024

We had the fantastic opportunity to partner with Under Armour to deliver a show-stopping brand activation at Frasers Fest 2024. Designed to bring energy, innovation, and performance, the activation brought Under Armour’s core values to life through a bold and engaging design and experience.

The centerpiece of the activation was the Under Armour brand zone, a unique space constructed using 5 40-foot shipping containers. This design allowed us to create an immersive environment filled with interactive zones and custom-built features that captured the excitement of sport and competition.

The space featured a dynamic basketball court where attendees could test their shooting skills, a fully immersive boxing ring, and a football challenge zone. Adding to the electric atmosphere, a DJ booth pumped live music throughout the day, creating a high-energy vibe that resonated with the crowd.

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